The Marketing Plan
A Realtor who was a marketer first
I spent 15 years in tech marketing and SEO before I got my real estate license. That is not flavor text on a bio page. It is the entire reason your listing gets seen by the right buyers, with the right copy, in the right places, at the right time.
- 15 yrs
- Marketing + SEO before real estate
- 6
- Distribution channels per listing
- 100+
- Syndication partners (MLS standard)
- Thursday
- Launch day for max weekend traffic
The six pillars
What every Wildflower listing gets
These are not upgrades or premium tiers. This is the standard package. Every seller, every price point.
Listing copy that does work
Most listings read like a blueprint. Mine read like a story. I write every listing myself, hook first, lifestyle second, specs last. The copy is the thing buyers screenshot and send their partner.
Photography + drone + video
Professional interior photography, twilight shots when the house calls for it, drone for lot and neighborhood context, short walk-through video for social. Included on every listing.
MLS distribution + syndication
Listed on REcolorado and IRES, syndicated to Zillow, Realtor.com, Redfin, Homes.com, and 100+ partner sites. Standard for any agent. The differentiator is what happens next.
Email to my buyer pipeline
Every active buyer in my CRM (and the larger Impact Group network) gets a tailored email if your home matches their criteria. Most listings get pre-list interest before they ever go live.
Social + organic content
Reel walk-through, story slides, neighborhood highlight, and a launch post across Instagram and Facebook. I have built ~1,400 organic followers in real estate. Real eyeballs, not bot impressions.
Targeted paid
Meta ads pointed at warm geographic and behavioral audiences (movers, parents in the right age band, recent renters). Budget scales with price point. Daily-managed, not set-and-forget.
The copy difference
Listing copy is the highest-leverage asset on the entire MLS
Photography is roughly equal across most agents at this point. Distribution is identical because the MLS feed is the MLS feed. The one thing nobody else can replicate is how the listing reads.
I have written marketing copy for tech companies, e-commerce brands, and B2B SaaS for over a decade. I write every listing myself. No virtual assistant, no template, no AI rewrite of last year's description. The copy is what makes a buyer drive across town for a Saturday showing instead of swiping past in their feed.
How I write a listing
Four principles I use on every property
Lead with feeling, back with feature
Open the listing with what the home is like to live in. Save the spec sheet for paragraph three. Buyers are emotional first.
Write to one buyer, not all of them
Every home has a most-likely buyer. I write to that buyer specifically. Copy that tries to be everything to everyone is what makes most listings sound flat.
Name the trade-offs
Smaller yard, busier street, dated bathroom: I name what is true. Buyers trust honest copy and skip the homes that read like brochures.
Local detail beats generic
'Walking distance to King Soopers and the Reunion pool' beats 'close to amenities' every time. Specificity is what social algorithms reward, too.
“Most agents will tell you they 'market' your home. What they mean is they put it on the MLS and the MLS does the rest. That is distribution, not marketing. Real marketing is what happens before the photos and after the syndication.”
Maddie Cowger, Realtor
Launch timeline
What the first week looks like
- 01
Day -7: Coming Soon
I post the home as Coming Soon to my pipeline and across MLS Coming Soon status. Builds anticipation, captures pre-list buyer requests, drives launch-day showings.
- 02
Day 0 (Thursday): Live
Listing goes active on MLS Thursday morning. Photography, copy, video, and floor plan all push at the same time. Email blast to pipeline. Social posts go up.
- 03
Day 1–3: Showings + ads
Open house scheduled for Saturday. Paid ads turn on. Daily check-in with you on showing volume, feedback themes, and saved-search activity.
- 04
Day 7: Strategy review
If we have offers, we negotiate. If we have showings without offers, we look at what feedback says. If we have neither, we revisit price or photos.
What I will not do
Pretend a yard sign is a marketing plan
You will not get vague promises about "maximum exposure" or a list of syndication sites that every agent has access to. You will get a specific written plan for your specific home, with channels, budget, timing, and what success looks like at day 7, day 14, and day 30.
If we are 14 days in and the plan is not working, we change the plan. That is also marketing.
Want to see the plan for your specific home?
On the consult, I bring a one-page marketing plan tailored to your home, your neighborhood, and your most-likely buyer. Yours to keep whether or not we ever list together.